The Five Districts


King's Road, chelsea

The King's Road effortlessly blends luxury with style. From eclectic, fashionable boutiques to globally recognised brands, cafés and restaurants; world class cultural spaces and renowned interior designers, the best of the everyday mixing easily with the most fascinating and the extraordinary. It's always been a colourful place, so unsurprisingly the
mile stretch draws a crowd from far and wide.

We have arranged the King's Road into five main districts identified by particular locally known landmarks and junctions. Wherever you start you can be sure of a memorable time. Each area has its own character and mood. You will never tire of discovering something fresh.
Take the bus or stroll the 3,000 or so paces from Sloane Square to World's End. 


Sloane Square

The well known Sloane Ranger is most associated with Sloane Square where Tiffany's resides alongside Rag & Bone. Peter Jones, the ultimate corner shop, stares across the square at The Royal Court, known as the writers' theatre, with a knowing look, oh the stories they could tell. 

The square dates back to 1771 where it was laid out by Henry Holland Snr and Henry Holland Jnr.

The Venus Fountain in the centre of the square was constructed in 1953, designed by sculptor Gilbert Ledward. The fountain depicts Venus, and on the basin section of the fountain is a relief which depicts King Charles II and Nell Gwynn by the Thames, which was used in relation to a house located close by that Nell Gwynn had used.

Duke of York Square

The Duke of York Square shopping area has a great variety of established brands alongside distinctive individual stores and restaurants and the world renowned Saatchi Gallery. Every summer a screen is set up to watch Wimbledon Tennis Championships. A Saturday farmer's market draws crowds.

Pavilion Road

Or why not go behind Peter Jones' back along to Pavilion Road and live like a local. With the hidden butchers, bakers, cheesemongers and wine merchants all specialists in their own particular sphere. 


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Chelsea Register Office

In the middle of the King's Road around the über cool Joe & The Juice there is a more 'useful' range of shops including phone shops, Marks & Spencer and Waitrose as well as a good range of brands such as French Connection and the Zadig & Voltaire outlet. Chelsea Old Town Hall presents a whole variety of interesting events from Frock Me! to the Antiquarian Book Fair. The Chelsea Register Office continues to be the place of choice for fashionable and quiet weddings alike. The Ivy, Chelsea Garden is centre stage opposite the peaceful Dovehouse Green. A perfect place to stop awhile before you move along past the Fire Station to continue to enjoy the relaxed mood.

Old Church Street

Enter the Sloane Stanley district, with a range of individual boutiques curated by stylish owners, art galleries, beautiful interior designers, such as Osborne and Little, William Yeoward and Designers Guild and the artist's materials phenomenon Green & StoneThe Bluebird Restaurant and its sister space, the achingly cool Shop at Bluebird, are accompanied by other exciting destination restaurants such as Kurobuta alongside a variety of neighbourhood cafés like A Wanted Man which offer a chance to rest and socialise. There are specialised health and beauty spots here including Triyoga, Facegym and the innovative café-hair-salon Duck & Dry. Highly prized vintage pieces are hidden here at The British Red Cross stocked regularly by the Beckhams and and if it's an exciting nightlife you want then Juju and Raffles are here for you.

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World's End

Then finish your exploration in the aptly named World's End which offers yet another wonderful array of individual shops and restaurants starting with World's End Bookshop opposite the infamous Vivienne Westwood's delightfully original space, where time just goes backwards. The heady days of punk rock and infamous boutiques such as SEX and Granny Takes A Trip are long gone - but the mood pervades and there are Interesting fine restaurants like Medlar sitting alongside neighbourhood favourites like La Famiglia and the World's End Nurseries and the World's End Market, a gastropub, which stands alongside the Chelsea Theatre offering a wide range of productions throughout the year.